Green tea scales new highs at Coonoor auctions
APRIL
16 2018
Two new price records, all-time high for entire
South Indian auctions, were created at Sale No: 15 of Coonoor Tea Trade
Association auctions. “Avataa Green tea fetched an all-time high price in South
India when Golden Tips Tea Co., bought it for ₹2,401 a kg,” Ravichandran
Broos, General Manager, Paramount Tea Marketing, who auctioned the tea, told
Business Line.
“By virtue of this, Avataa has broken its own record
of ₹2,086 a kg which it created last year,” he noted. The price record of
₹2,401 is the highest price fetched by any tea in any auction in any year
in any centre anywhere in South India.
“We are happy over this new record because we manufactured
it based on high demand from discerning consumers and tea connoisseurs for this
grade. It had fetched Golden Leaf India award for three years,” Avataa Director
G Udayakumar said.
“This tea is known for its exotic winter
characteristics leaving bright yellow liquor and soothing after-taste with
favourable flavour. That is why it was able to create a price record,” he
explained.
The other price record was created by Vigneshwar
Estate Tea Factory, a bought-leaf factory in the small hamlet of Aravenu, also
auctioned by Paramount Tea Marketing.
“Vigneshwar Broken Pekoe grade was bought by Vora
Sons at ₹322 a kg. This is a new peak for any CTC grade ever sold in
South India,” Broos said.
“For the past few years, this tea has been winning
Golden Leaf India award in the entire Nilgiris category beating even entries
from corporates,” Ramesh Bhojarajan, Managing Partner of Vigneshwar Factory,
said.
“This is the highest ever price we have realised for
any of our teas since manufacturing started in our factory 30 years ago”, he
disclosed.
Source:/www.thehindubusinessline.com